Jack Browne, Times Record News, Feb 4, 2024
Why don’t they change? What does it take to change? Jan 24, 1984 Steve Jobs introduced the Macintosh, changing personal computing forever. Then as Motorola’s 68000 marketing wizard, I believed that “2X” (two times) improvement in benefit was sufficient to win. Turns out a 10X benefit overcomes all naysayers; the success of smart phones another example market integrating the functions of dozens of one purpose consumer gadgets. Now launching Vision Pro integrating real and virtual worlds, Apple creates another market category.
Some solutions are an integration of other pieces towards a holistic customer experience. Amazon coupled with UPS gave reach at low cost. My kids Amazon experience is much more robust than my Sears Roebuck experience of 50 years ago – order for pickup 45 min away, with free parking.
As a first-time keynote speaker at January’s Consumer Electronics Show, Walmart CEO Doug McMillon shared disruptive changes of AI and Drone delivery powering new ways Walmart keeps their edge. AI capability from partner Microsoft reviews a customer purchase history, determining usage rates; for example, suggesting milk before the last drop encourages exclusivity of Walmart to the consumer. Drone delivery footprint will triple further expanding the largest of any US retailer. 75% of households in the DFW area can order by 30-minute drone deliveries by year end within a 10-mile radius of a Walmart store. Three-quarters of the items in a store meet the delivery requirements for drones, Walmart retains intimacy with their customers.
Undeniable leadership builds market momentum, example Apple Computer. Founder Steve Jobs’ persistence along with strength of heart and convictions won. His question to John Sculley, then CEO of Pepsi, “Do you want to sell sugar water for the rest of your life or come with me and change the world?”
Which nonprofit or cause is central to you? If you could, what is the most powerful and important thing you could do for their cause, mission and future? Now, who can help you start with the first few steps towards your vision. Instead of checking news or social media, call three people you would love to spend time with. Figure out how together you volunteer in service to others.
Connect and share your vision – build a 10X solution for your cause. How to serve others? By the way making the ears on the pancakes is a lot harder than it looks! Volunteer next year and see up close!
https://www.volunteermatch.org
and https://www.facebook.com/groups/servewichitafalls/
How Are the Children Doing?